Insights
What we're learning, in the open
Masterclass recaps, case studies and research — the practical evidence behind conscious business.
Masterclass recaps
26 February 2026
PULSE Masterclass 1
Recap of the first masterclass in the PULSE series — the foundations of conscious business practice.
27 May 2026
PULSE Masterclass 2 — Purpose as your growth accelerator
How a clearly articulated purpose changes decision-making, hiring and growth strategy.
Case studies
Tony's Chocolonely
Purpose-driven supply chain transformation — rebuilding an industry's economics around a single non-negotiable.
Mitsubishi
Product-as-a-Service business model innovation — selling outcomes instead of hardware.
Bedzzzy
Circular economy in practice — mattress-as-a-service and what it takes to close the loop.
All three case studies are drawn from Conscious Business: Making Profit Without People or Planet Paying the Price by Hendrik Jan van Es.
In progress
Market research: talent in Luxembourg
We are conducting original research into engagement, retention and purpose in the Luxembourg talent market. Full findings will be published ahead of the Bi-Annual Event in October 2026.